Nike, inc, incorporated on september 8, 1969, is engaged in the design, development, marketing and selling of athletic footwear, apparel, equipment, accessories and services the company's. In 2005, nike was the first company in its industry to demonstrate transparency, when it published a complete list of its contract factories in the same year, it also published its first version of a csr report — detailing pay scales and working conditions in its factories and admitting continued problems. The company changed the name to nike, which is greek word meaning victory, in 1972 after producing a good brand of shoes that became popular among the athletes (nike, inc, 2001) since then, the company has been successful, dominating the world market of athletic shoes. Nike, inc company profile nike, inc is the biggest producer of athletic apparel and footwear global by sales headquartered in one bowerman drive, beaverton, usa, the company sells products through 346 retail outlets across and 343 stores outside the us with famous brands such as nike , converse and umbro over 170 countries. The company was formerly known as blue ribbon sports, inc and changed its name to nike, inc in 1971 nike, inc was founded in 1964 and is headquartered in beaverton, oregon corporate governance.
A marketing case study on nike written by miles media on april 10, 2016 posted in uncategorized 10 introduction of nike nike is a major publicly traded sportswear, footwear and equipment supplier based in the us which was founded in 1962 originally know as blue ribbon sports nike prefers to have high profile athletes as its endorsers. A brief profile of nike, inc nike, inc is a sportswear and equipment supplier based in the united states it was founded in january 1964 and it’s headquarters are located near beaverton, oregon. In 1978 the company changed its name to nike, inc the company expanded its line of products that year, adding athletic shoes for children by 1979 nike sold almost half the running shoes bought in the united states, and the company moved into a new world headquarters building in beaverton, oregon.
Nike's top competitors are adidas, puma and reebok see nike's revenue, employees, and funding info on owler, the world’s largest community-based business insights platform. Nike, inc named for the greek goddess of victory, is the world's leading designer, marketer, and distributor of authentic athletic footwear, apparel, equipment, and accessories for a wide variety of sports and fitness activities. Case study on nike, inc by: paresh sidhdhapura digesh shah chandrajit khaniya kartik patel tejas sachala jignesh gamit facts of nike nike, inc is a major publicly traded sportswear and equipment supplier based in the united states.
Company overview headquartered in beaverton, oregon, nike is a high profile athletic apparel and footwear company with the origins dating from 1972 with 22,700 employees, nike designs, develops and markets high quality footwear, apparel, equipment, and accessory products. Transcript of case study: nike, inc : cost of capital case study: nike, inc : cost of capital cohen makes a mistake by using historical data in estimating the cost of debt for nike, inc may not reflect nike's current or future cost of debt the cost of debt should be estimated by ytm of bond or by credit rating. One such company is umbro right now, nike has two subsidiaries, converse inc and hurley international nike sponsors several football, tennis and basketball players they also have a special line of shoes for athletes.
Nike's 'swoosh' is one of the world's most identifiable logos and, in just 32 years, nike has grown to be the industry's largest sports and fitness company anticipating the needs of the consumer innovation is what sets nike apart in the industry. The biggest strength of nike is that it is an extremely competitive organization with its approach of “just do it” slogan for its brand epitomizing its attitude towards business the company was founded on the principle that it would make shoes for anyone who could walk or run and this has been. Nike inc’s organizational structure reflects the abilities and limits of the business in its operations a company’s organizational structure is the composition and system design applied on the interconnections among employees, groups, and divisions of the business. Tutor description case study from chapter 3: nike becomes technology company provide a one-page summary identifying major issues answer case study questions 1 through 3 at the end of the case study. Question description case study from chapter 3: nike becomes technology company provide a one-page summary identifying major issues answer case study questions 1 through 3 at the end of the case study.
Nike markets its merchandise under its brand, as well as nike golf, nike pro, air max, air force 1 and several other brands in addition to manufacturing sportswear and apparel, the company operates retail stores under the nike town name. About nike retail services, inc fleet-of-footwear nike, named for the greek goddess of victory, is the world's #1 shoe and apparel company nike designs, develops, and sells a variety of products and services to help in playing basketball and soccer (football), as well as in running, men's and women's training, and other action sports. Nike, inc is a company rooted in competition from equipping athletes with the finest sports equipment in the world to continuously improving our own financial performance, nike dominates its competitors. A natural step case study nike from humble beginnings to global player re-named nike, after the winged goddess of victory, the company went public in 1980, by then nike drafted its first code of conduct for contract labor in 1991 and ceo, nike inc responding to changing expectations the nike story.
The study incorporates a rigorous and systematic effort to uncover the strategies and its impact on the company’s performance by analysing case studies, articles and the annual report of nike inc and adidas inc. Nike is the most valuable sports brand in the world its “swoosh” logo is instantly recognizable around the globe virtually all of nike’s footwear is manufactured outside of the united. At nike, innovation is a mindset—one that challenges us to dream bigger and get better, everyday by partnering with the greatest roster of athletes on the planet, we can transform their insights into products that empower every athlete, everywhere. Nike was founded in 1964 as blue ribbon sports by university of oregon track athlete philip knight and his coach bill bowerman, and officially became nike, inc in 1978 the company takes its name from nike , the greek goddess of victory, and adopted the well-known logo, called the “swoosh”, first used by nike in 1971.
Nike essay - case study: nike, inc international business and trade unit ii (prof sosland) vera tillmanns 1 company ethics: nike inc in cooperation with its suppliers many global companies like nike, inc are seen as role models both in the market place as well as in society in large. Nike inc executive summary uploaded by corporatestrategy the following paper is the nike inc company profile, financial data, and recommended strategies for nike inc to be considered. Nike today nike is now the world’s leading supplier of athletic shoes and apparel and major manufactures of sports equipment we are continuously working to expand, improve, and remain competitive within the industry.